Whenever I start a working with a new client, besides asking if they have a business plan, I ask if the can share their branding guide and a vector based logo with me. Often the answer is, “no” or “what is a brand guide?”.
All brands, no matter how big or small, need a graphic standards guide, so let’s start with the basics!
What is a branding style guide?
A branding style guide is a document that helps your internal and external constituents maintain your brand’s look, feel, tone, and vision.
Who uses branding style guides?
All brands, in every industry – social, corporate, non-profit, lifestyle, personal, etc. – should have a booklet of guidelines that help maintain their standards.
Why should you have a branding style guide?
Graphic standards are a set of guidelines that should be followed to ensure consistency of the brand identity across all mediums and experiences to support marketing initiatives.
What is in a branding style guide?
· Mission and vision
· Legal information
· Logo uses
· Brand hierarchy
· Colors
· Icons/marks
· Typography
· Messaging
· Imagery
· Collateral design
*short list.
Let’s define and maintain your brand’s identity together! Email us to learn how you can keep your brand identity consistent!