When consulting for different clients in various industries and the topic of online presence comes up and I ask, "What do your social media profiles look like?", I often get a puzzled look from most business owners. Most businesses often overlook the power of a clean, well thought-out, branded profile. Take note that is one of the first glimpses your audience has into your brand.
Consider the below list of visual content as key brand-able elements for your online identity:
Logo
Watermark
Profile Image
Cover, Background, or Header Image
Highlight Images
Background Colors
Channel Handles
Favicon and Avatars
Hashtags and Emojis
Feed Posts and Stories
Event Listings
Video Thumbnails
Advertisements
Blog Posts
Infographics
Keep in mind that your website, printed marketing collateral, logo suite, corporate stationery, apparel, events and social media profiles should all look, feel, sound consistent and follow your graphic standards.
Jaime A. Zucker Creative Director & Graphic Design Expert Sugar Lane Graphics LLC sugarlanegraphics.com
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ABOUT THE AUTHOR My name is Jaime A. Zucker and I am the Owner + Creative Director at Sugar Lane Graphics LLC. If you have any questions about brand marketing, please contact me at jzucker@sugarlanegraphics.com. I look forward to working with you!