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  • Writer's pictureJaime A. Zucker

Wait...did QR codes make a comeback?

Remember a few years ago seeing the below image on products, mass transportation vehicles, pamphlets, manuals, etc.? Well guess what? They never really left but are going to be seen a lot more and I'll tell you why.

First, what is a QR code? A “quick response code” is a two-dimensional barcode that can be scanned to share:

  • website links

  • application downloads

  • marketing

  • entertainment tickets

  • social media channels

  • document downloads

  • maps

  • plus many more items

Are they easy to use?

When QR codes first appeared in 1994, they were a bit confusing and difficult to use. This was mainly because a third-party app had to be downloaded first for the scanning. Also, if the creator of the code linked items incorrectly or if the design was too elaborate, the code would not work properly. Another reason was that user's internet provider speeds were too slow to load the content.

Getting back to the question...the answer is YES! Did you know that most newer smart devices now come fully equipped with QR readers built right into their cameras? Users will no longer need to download additional apps to read these helpful codes. Once a QR code is found in your camera's view finder, a pop-up will direct you to the link or action of the code.

Do they have any restrictions?

QR codes work best in black/white or they should be a mix of dark patterns with a light background color so nothing affects scanning.

How do I make one for my brand?

QR Generator or higher a graphic designer like myself!

If you have any more questions about how to enhance your marketing collateral or user experiencing your brand, message me!

*QR Code is registered trademark of DENSO WAVE INCORPORATED.


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