• Jaime A. Zucker

Marketing and Advertising Terms A-M


Analytics: the patterns and other meaningful information gathered from the analysis of data (https://www.dictionary.com/)

Backlinks:

(also known as “inbound links”, “incoming links” or “one way links”) are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings. (https://backlinko.com/hub/seo/backlinks)

Crawling (crawl issues):

Crawl errors are issues encountered by search engines as they try to access your pages. These errors prevent search engine bots from reading your content and indexing your pages. Crawl Errors can also refer to a report available in the legacy version of Google Search Console. (https://www.woorank.com/en/edu/seo-guides/what-are-crawl-errors)

Engage (with followers and targets):

A comment is or some form of engagement is usually a sign that people love your social media content. And it’s important to reciprocate and respond to these interactions.

(https://buffer.com/resources/engage-quickly-authentically)

Facebook Pixel:

code that you place on your website. It collects data that helps you track conversions from Facebook ads, optimize ads, build targeted audiences for future ads, and remarket to people who have already taken some kind of action on your website. (https://blog.hootsuite.com/facebook-pixel/)

Google Search Console:

tools and reports that help you measure your site's search traffic and performance, fix issues, and make your site shine in Google Search results. (https://search.google.com/search-console/about)

Hashtag: introduced by the number sign, or hash symbol, #, is a type of metadata tag used on social networks such as Twitter and other microblogging services. It lets users apply dynamic, user-generated tagging that helps other users easily find messages with a specific theme or content. (https://en.wikipedia.org/wiki/Hashtag)

Information Architecture: defines the overarching structure and relationship between all areas of a site (or multiple sites) and informs the sitemap (https://medium.com/@amherd/the-difference-between-information-architecture-ia-sitemap-and-navigation-64eba19296c)

Indexing:

a process where our server crawls through your website, fetches every page that it can find and stores a list of keywords that are found on your site in our database. These keywords are then used to find pages on your site when a user perform search operations. (http://www.synase.com/FAQWhatIsAnIndex.jsp)

Keyword Research: provides you with specific search data that can help you answer what people are searching for, how many people are searching for it and what format they want that information (https://moz.com/beginners-guide-to-seo/keyword-research)

Metadata Implementation:

provides a number of very important benefits that help reconcile the difference in terminology such as "clients" and "customers," "revenue" and "sales," etc., resolves ambiguity and inconsistencies when determining the associations between entities stored throughout data environment (https://searchitchannel.techtarget.com/feature/The-benefits-of-metadata-and-implementing-a-metadata-management-strategy)

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