Jaime A. Zucker
2020 DNC & RNC Visual Identity
Check out how each political party is using logos, colors, graphics, and typography to identify their look and messaging for the 2020 race.
Inspiration:
Wisconsin’s state motto “Forward”
Democrat’s vision of “positive progress”
Charlotte, North Carolina and Jacksonville, Florida’s “five-star experience”
Republican’s vision of “top priority”
Colors:
DNC:
Democratic Cyan
American Flag Blue
American Flag White
American Flag Red
Wisconsin Gold
RNC:
Blue
Red
Gold
Typography:
DNC
Neue Haas Grotesk
RNC
Unspecified
Graphics/Marks/Icons:
DNC:
USA
Star with an arrow
RNC:
Elephant
Five Stars
City of Charlotte’s Crown
Locations:
If you are looking to create or establish your visual identity system, contact us to discuss your brand needs.
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