2020 DNC & RNC Visual Identity

Check out how each political party is using logos, colors, graphics, and typography to identify their look and messaging for the 2020 race.

Inspiration:

• The 2020 Democratic National Convention:

• Wisconsin’s state motto “Forward”

• Democrat’s vision of “positive progress”

• The 2020 Republican National Convention:

• Charlotte, North Carolina and Jacksonville, Florida’s “five-star experience”

• Republican’s vision of “top priority”

Colors:

• DNC:

• Democratic Cyan

• American Flag Blue

• American Flag White

• American Flag Red

• Wisconsin Gold

• RNC:

• Blue

• Red

• Gold

Typography:

• DNC

• Neue Haas Grotesk

• RNC

• Unspecified

Graphics/Marks/Icons:

• DNC:

• USA

• Star with an arrow

• RNC:

• Elephant

• Five Stars

• City of Charlotte’s Crown

Locations:

• DNC: Milwaukee, Wisconsin

• RNC: Charlotte, North Carolina and Jacksonville, Florida

If you are looking to create or establish your visual identity system, contact us to discuss your brand needs.

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https://d20.demconvention.com/

https://www.2020gopconvention.com/blog/new-logo/