• Jaime A. Zucker

Print and Production Terms



Blind Embossing Blind embossing is a printing technique done by pressing an image into a print surface to create a raised design. It is called "blind" embossing, because the design is created without ink or foil. Bright White Bright white is the ultimate in white; very crisp, pure, and vivid. Card A card is a non-folding piece of paper with printing generally done on the front. Debossing Debossing is a printing technique done by pressing an image into a print surface to create an indented design. The design is created without ink or foil. Deckle Edge A deckle edge is the natural, untrimmed edge of a paper usually slightly uneven and sometimes slightly thinner than the rest of the sheet. Die Cutting The process of using sharp metal rules to cut shapes and designs into paper from a metal form called a die. Die-cutting includes cutout shapes and sculpted edges. Double Envelopes A set of two envelopes traditionally used with formal invitations and announcements. The inner envelope holds the invitation and enclosures and is placed inside the outer envelope for mailing. Ecru Ecru is a warm, creamy, very light brown color. Embossing Embossing is a printing technique done by pressing an image into a print surface to create a raised design. Ink or foil is then applied to the raised design to add drama and dimension. Engraving Engraving is a printing technique done by cutting an impression into the surface of a metal die. The die is then inked and wiped clean, leaving ink in the cavities of the impression. The paper/print material is then placed on the die and pressed into the cavities creating a raised, inked design. Foil Stamping Foil stamping is a process done by pressing colored foil onto a print surface using heated metal dies. Folder A folder is a piece of paper folded a single time to create a top fold or side fold with printing generally done on the front. French-Fold A sheet of paper folded in half twice to create four panels (front, inside left, inside right, and back). Layers Layers is a term used to define the multiple pieces of paper or other items assembled loosely or fastened together with glue, ribbon, etc., to create an invitation or other stationery ensemble. Liners Liners are the decorative paper used to cover the inside of an envelope for a coordinated, finished touch. Panel A panel is produced when a defined area of a piece of paper is sunk below the normal surface, essentially creating a raised frame around it. Panel may also be used to refer to the individual sections or "pages" of a folded invitation. A tri-fold, for example, has two folds to create three panels. Parchment A durable, somewhat translucent paper made to imitate authentic parchment, which is processed from animal hides (usually sheep or goats). Pearlizing Pearlizing is a process done by applying a luminous pearl-like finish to part of a printed piece, usually an embossed design. Short-Fold A short-fold is created when a sheet of paper is folded once, although not exactly in half, forming a shorter front panel with a longer back panel. Soft White Soft-white is a toned down, softer shade of white with a hint of creamy color used to create it. Thermography Thermography is a printing technique done by adding resin powder to wet ink on a print surface and then heating it to create a raised effect. Tri-Fold A tri-fold is created when a sheet of paper is folded twice to form three panels. Vellum Vellum is a paper with a smooth, rich finish. White White is the standard shade of white, middle-ground when comparing to soft white and bright white. Z-Fold A Z-fold is created when a sheet of paper is folded twice in zigzag fashion – like a fan or an accordion – to create three panels.

#Thermography #Vellum #ZFold #Parchment #Liners #FoilStamping #Engraving #DieCutting #BlindEmbossing

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SLG is a full-service creative agency specializing in brand and user experience design strategies. We have over 20 years of professional hands-on experience creating, establishing and curating social, corporate, non-profit, and lifestyle brands.

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jzucker@sugarlanegraphics.com 
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