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Elevating Communications for Employee Engagement
Client
Corporate Communications/Insurance & Risk Management
Industry/Vertical
Various
Role
Sr. Graphic Designer, Strategic Communications Partner, Guidance
Process
• Discovery & Vision Alignment: Collaborated with internal stakeholders to define regional communications goals and identify engagement challenges.
• Strategic Planning: Mapped out a communications framework tailored to the needs of Southeast constituents.
• Creative Direction & Development: Led end-to-end design of branded materials including internal campaigns, presentations, digital newsletters, print collateral, and multimedia assets.
• Implementation: Rolled out solutions in collaboration with regional teams, ensuring cohesion with brand standards.
• Quality Assurance & Adaptation: Reviewed performance feedback and adapted deliverables for optimal impact across various employee audiences.
Result(s)
• Successfully unified regional internal communications under a cohesive visual identity.
• Increased employee engagement through visually compelling and strategically aligned messaging.
• Improved consistency and efficiency across communications initiatives by streamlining design workflows and template systems.
• Strengthened reputation for creative excellence within the mid-level communications network.
As the lead strategic graphic design team for a regional division, we directed the creative strategy and execution of mid-level communications. Our responsibilities included aligning visual design with organizational goals, improving audience engagement, and producing effective communications across print, digital, and multimedia platforms. After several years in a consulting capacity, we transitioned into an integral role within the mid-level communications leadership team.
